Looking to amplify your personal branding to advance your career, but feeling overwhelmed and struggling to articulate your unique value proposition?

I can help. 

As an award-winning résumé writer and branding strategist, and the founder and CEO of Rebel Branding & Co., I provide  personalized, 1:1 strategic branding consultation and the development of targeted branded deliverables that crystalize your value proposition, and have enabled my clients ...accomplished executives, technologists, consultants, and aspiring leaders make substantial advancements and transitions in their careers. 

As a former headhunter and recruiter, I've seen what goes on behind the scenes in the recruitment process, and look from that lens when working with my clients to work through the stigmas, the nuances, and the pigeon-holing that goes on behind the scenes, that they are often not even aware of.   

Over the years, I've gained a reputation for asking the tough questions that challenge clients to think on a deeper level about their brand/value proposition, and compel them to rethink their go-to-market and branding strategy so that we can get them the results they seek. 

I've been blessed to work with dynamic individuals across many industries and functions, but one thing that is always consistent about the clients I work with is this:

They are are driven to become the best version of themselves and capitalize on their gifts and talents fully.  

Leveraging a longstanding passion for marketing, branding, and empowering clients to reach their true potential —I launched this consultancy in 2010. 

The company was built on very specific principles: 

➤ Empowering My Clients to Succeed

➤ Integrity

➤ Authenticity

➤ Dedication to Quality —vs. Quantity 

➤ Commitment to Excellence 

➤ Fierce Focus on Strategy, Outcomes, & Client ROI

I work 1:1 directly with my clients, and do not outsource any of my engagements at this time.

This decision was deliberately made to maintain the highest-level of quality and personalized attention needed to ensure each client's success. 

If this sounds to you like we might be a good fit, reach out to me to get the conversation started. 

I look forward to working with you!

Shelly Piper, Founder and CEO, Rebel Branding & Co. 


Over the years, I have worked with hundreds of clients across the Life Sciences spectrum, including: Pharmaceutical, Medical Device, OTC, and various Health Systems throughout the U.S. (not listed here).

I am very familiar with the changing landscape that has disrupted healthcare and pharma in recent years, and as a result, am able to help my clients better articulate their value as it relates to these immense changes. 


I have also worked extensively with clients at the forefront of disruptive change across high-technology and big data, spanning digital transformation, AI/ML, predictive analytics, market research, consulting, and payment solutions.




That's a significant number. It is also an honest number. 

To date, I have worked 1:1 with >3,000 individuals across the U.S. and Canada in developing powerful branding strategies and marketing deliverables. 

In other words, I am very seasoned.

I know how to facilitate powerful Intake Sessions that unearth your unique value proposition and drive clarity in a way that a traditional questionnaire-only process can't touch. 

I provide comprehensive experience in the following industries: 

  • Technology, IT, Analytics

  • Private Equity & Venture Capital

  • Consulting & Advisory Services

  • Financial Services & Insurance

  • Media & Entertainment

  • Health Care, HCIT, and Pharmaceutical (Non-Clinical)

  • CPG, Retail, & Apparel

  • Hospitality

  • Non-Profit and Social Enterprises


  • Certified Résumé  Writer

  • Toast of the Résumé Industry (TORI) Award Winner

  • Former Headhunter & Corporate Recruiter 

  • Fortune 500 and Start-up Business Experience

  • BS, Business Administration, Northeastern University, cum laude

  • Graduate Studies in Public Relations, Emerson College

  • Direct Marketing and Copywriting studied at Bentley College

  • Fervent Commitment to Staying Current on Today's Best Practices in Personal Branding and LinkedIn 

  • Featured Speaker for JobFox's "Get Back to Work" Series, Presented to >2,500 Job Seekers across the U.S.

  • Featured Speaker for the Alliance for Women in Media, Boston Herald's Diversity Career Fair, JobFox, and Fox 25 News, where delivered insights on today's best job search strategies


  • Longstanding member (7+ years) of a multiple award-winning, next-gen outplacement company's Elite and Pilot program teams. Chosen for these teams based on the ability to deliver on some of the most challenging executive branding projects.


As a former headhunter and recruiter, I have seen first-hand what transpires behind the scenes when identifying talent for the interview and hiring decision-making process.

I've scoured LinkedIn and other online platforms in the hunt for the right candidate, and know how recruiters source talent and make decisions on which candidates they call for the opportunity.

I bring this insider perspective to the table every single time when working with my clients.


Conducting a "check the box" exercise when working with clients —is not in my DNA. Nor is solely relying on an antiquated questionnaire process.

After working closely 1:1 with 3,000+ professionals to date, I know that this doesn't work.

In our work together, you will be working directly with me (not a subcontractor), and led through a dynamic and insightful consultation that entails 1-2 phone calls,  coupled with a proprietary process I developed that will enable us to laser-focus your brand, bring your career story to life, and speak powerfully to your target audience to position you as the candidate of choice.


Integrity, is at the foundation of my business, and one of the core founding principles.

I might not always tell you what you want to hear, but I would only be doing you a disservice if I was not honest with you about how the market works, and where you will get your best traction.

Having actually been in the trenches as a recruiter and headhunter, I bring a completely different lens to your search and branding than a traditionally trained résumé writer. 

This is a huge differentiation. 

Integrity also means that if I feel I am not the best fit for you, I will tell you, and guide you to someone who may be a better fit for your project.

I only work in disciplines where I have experience, as I respect how complex our world is today.


"Shelly is a passionate, creative and analytical business partner. She knows how to bring the best out in people and help them represent themselves to the fullest! 

She is unrelenting in her work and offers a unique industry leading perspective and positive coaching style that is unsurpassed by many."

"Changing the way I see myself is the most valuable gift I've received from working with you!

Having better written collateral, too, is the icing on the cake."

-Chief Technology Officer, Cyber Solutions

-IT, Strategic Initiatives Manager, Retail,


"Shelly helped me attain clarity and fostered a renewed commitment to creating the career I’ve always wanted.

When I got my final materials from her, on a whim I applied to various positions via the corporate websites, and was called by all of them for interviews. This rarely happens! 

I strongly recommend her to anyone looking for a hard-hitting résumé writer that delivers results and/or a partner in discovering what’s next in one’s professional life."

"Shelly is a cut above the rest of the résumé writers I’ve worked with and takes a unique and thoughtful approach to learning about her clients before beginning their resume.  She asks great questions and takes the time to dig deeper and unveil aspects of her clients’ goals and ambitions that they may be blind to.

In our initial conversation she helped me reframe my career and professional experiences in ways I’d never done before. Her warm approach, coupled with her direct and candid feedback, makes her a true asset."

-VP, Corporate Communications, Fortune 1000 Tech

-SVP, Relationship Management, Analytics


"I had the fortune of meeting Shelly when I needed guidance transitioning from a corporate career to my own business. I was very passionate about this project, but needed some guidance to get started.

Marketing and building brands comes naturally to me, but when it came to looking at myself, my career trajectory, strengths and abilities - I was too close to to the product (myself) to have the right perspective. In the first five minutes of speaking with Shelly, I knew I was in the most capable hands. 

Shelly is a master communicator and an extraordinary listener. After a quick initial meeting she had already compiled a list of my key strengths, opportunities and brilliant insights about additional industries that would be a great fit for me.

I like to think of Shelly as a branding and marketing master, focussing on people instead of products. She is also a brilliant coach, assisting executives to realize their full potential by helping them see themselves from a different, wider perspective than their comfort zone has allowed.

Shelly is an exceptionally gifted coach and I cannot thank her enough for all the great work, advice and inspiration that she has provided through the years."

"Shelly had a great way of seeing the most valuable threads of my career story, and I was impressed how quickly she could extract the key information from our calls.

She built an incredible search packet for me and it got me noticed! I have enthusiastically recommended Shelly, and will continue to do so.

She’s doing amazing work to deeply impact people who need guidance on building effective career collateral."

-VP, Retail Marketing, Media & Entertainment

-VP, Retail Operations


"Shelly is one of the top résumé writers at Jobfox. Her client satisfaction rate is 100%. Shelly had also been a keynote speaker for our Get Hired webinar series which attracts over 500 people each session.. Shelly always presents interesting and original ideas in her sessions. She is a high energy and inspiring speaker and we feel lucky to have her on our team."

"Just wanted to thank you for a wonderful, easy conversation tonight diving into my career! You have made me excited about myself again professionally, and you certainly dug a lot of things out of my memory that I would have NEVER thought to include in my resume! Thanks again!"

-Chief Revenue Officer, JobFox

-VP, Operations, Hospitality


"As a professional writer, I thought I knew how to write a résumé. Shelly has showed me the difference that expertise makes.

By conducting a skillful and patient interview, she drew out connections in my past work that I had completely ignored, then organized my résumé into a much stronger document that highlighted my achievements and skills.

I strongly recommend her services for anyone who wants to put their best foot forward

"I have known Shelly since early this year when I attended her “Get Back to Work” employment boot camp series.

Shelly is an enthusiastic and dynamic leader who instills motivation and hands-on practicality to the job search.

I went to other seminars and paid big bucks for a “career coach”, but it was not until meeting Shelly that all the pieces were sorted out and a logical strategy was planned. 

Shelly’s methodology was doable, cost effective, and inspiring.

Her “boot camps” brought home many points that I overlooked while consulting with others and reading books."

-Writer, Media & Entertainment

-Head of Investments


"Shelly has been extremely helpful and a pleasure to interact with. She has presented my abilities in a way that will attract an employer and show that I am a good fit for their needs. With her guidance my résumé now presents credentials, accomplishments, and expertise to the best possible advantage to invite an interview. I highly recommend Shelly to any professional seeking assistance with their résumé."

"Shelly was great to work with. She was honest, quick and spent much more time in personal dialogue than I ever expected or anticipated. Her ability to listen and take my passion and create it into words created a phenomenal résumé. I genuinly would recommend her to anyone who is looking to upgrade their current résumé!"

"Hi, Shelly – I would like to thank you again for the AMAZING phone call this morning. I have been doing my research and I am very excited about the possibilities that lay ahead. Thanks again for renewing my spirits."

"I want to again compliment you on the way you conducted the phone interview with me last Friday. You asked great questions & spent a lot of time listening, which I appreciated. This is my last shot before retirement in 7-9 years to get back to where I want to be financially, so the writing is critical. You are a pro."

-Various Testimonials

-Various Testimonials




Includes an in-depth assessment of your goals and current career marketing tools and a confirmed quote for proposed solutions. Request a consultation here.


You will secure your spot on my production schedule by completing payment online (via an emailed link) and by signing a service agreement.

My production calendar is usually booked 1 to 2 weeks out, so it is advisable to plan accordingly and not wait until the last minute for best results.


Once payment is received, prep materials will be forwarded to you. 

These completed materials must be emailed to me 24 hours prior to the first scheduled Intake Interview. 

Plan for about 1.5 hours to complete the prep work. For some individuals, prep might take 2 hours to complete. 


The résumé draft is delivered to you via email within 10-14 business days (for executive-level projects) following completion of the Intake Interviews.

Other document drafts in your package will be delivered to you via email within 5 business days following receipt of your initial résumé feedback.

Feedback is provided via a combination of email and phone.


Upon your approval, deliverables pass through final proofreading and then will be sent to you via email, with delivery of the résumé in 3 formats (Word, PDF, ATS-Friendly) so that you can begin executing your job search on all fronts.


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