©2019 Piper Strategy LLC. All Rights Reserved.




Welcome. I'm Shelly Piper, an award-winning résumé writer, and the founder and CEO of Incite Demand, a boutique talent branding firm that provides highly personalized, 1:1 strategic branding consultation and deliverables that have enabled executives, technologists, consultants, and aspiring leaders to make significant transitions in their careers. 

As a former headhunter and recruiter, I look from that lens when working with my clients, and as a result, have become known for asking the tough questions. Questions that compel clients to rethink their go-to-market and branding strategy so that we can get them the results they seek.  

Leveraging a longstanding passion for marketing, branding, and empowering clients to reach their true potential —I launched this consultancy in 2010. 

The company was built on very specific principles: 

➤ Empowering My Clients to Succeed

➤ Integrity

➤ Authenticity

➤ Dedication to Quality —vs. Quantity 

➤ Commitment to Excellence 

➤ Fierce Focus on Strategy, Outcomes, & Client ROI

I work 1:1 directly with my clients, and do not outsource any of my engagements at this time.

This decision was deliberately made to maintain the highest-level of quality and personalized attention needed to ensure each client's success. 

If this sounds to you like we might be a good fit, reach out to me to get the conversation started. 

I look forward to working with you!

Shelly Piper, Founder and CEO, Incite Demand 


I have extensive experience working with clients across the Life Sciences spectrum, including: Pharmaceutical, Medical Device, OTC, and various Health Systems throughout the U.S. (not listed here).


I also work with clients at the forefront of change in the marketplace, spanning across digital transformation, AI/ML, analytics, consulting, and payment solutions.




That's a significant number. It is also an honest number. 

To date, I have worked 1:1 with >3,000 individuals across the U.S. and Canada in developing powerful branding strategies and marketing deliverables. 

In other words, I am very seasoned.

I know how to facilitate powerful Intake Sessions that unearth your unique value proposition and drive clarity in a way that a traditional questionnaire-only process can't touch. 

I provide comprehensive experience in the following industries: 

  • Technology, IT, Analytics

  • Private Equity & Venture Capital

  • Consulting & Advisory Services

  • Financial Services & Insurance

  • Media & Entertainment

  • Health Care, HCIT, and Pharmaceutical (Non-Clinical)

  • CPG, Retail, & Apparel

  • Hospitality

  • Non-Profit and Social Enterprises


  • Certified Résumé  Writer

  • Toast of the Résumé Industry (TORI) Award Winner

  • Former Headhunter & Corporate Recruiter 

  • Fortune 500 and Start-up Business Experience

  • BS, Business Administration, Northeastern University, cum laude

  • Graduate Studies in Public Relations, Emerson College

  • Direct Marketing and Copywriting studied at Bentley College

  • Fervent Commitment to Staying Current on Today's Best Practices in Personal Branding and LinkedIn 

  • Featured Speaker for JobFox's "Get Back to Work" Series, Presented to >2,500 Job Seekers across the U.S.

  • Featured Speaker for the Alliance for Women in Media, Boston Herald's Diversity Career Fair, JobFox, and Fox 25 News, where delivered insights on today's best job search strategies


  • Longstanding member (7+ years) of a multiple award-winning, next-gen outplacement company's Elite and Pilot program teams. Chosen for these teams based on the ability to deliver on some of the most challenging executive branding projects.


As a former headhunter and recruiter, I have seen first-hand what transpires behind the scenes when identifying talent for the interview and hiring decision-making process.

I've scoured LinkedIn and other online platforms in the hunt for the right candidate, and know how recruiters source talent and make decisions on which candidates they call for the opportunity.

I bring this insider perspective to the table every single time when working with my clients.


Conducting a "check the box" exercise when working with clients —is not in my DNA. Nor is solely relying on an antiquated questionnaire process.

After working closely 1:1 with 3,000+ professionals to date, I know that this doesn't work.

In our work together, you will be working directly with me (not a subcontractor), and led through a dynamic and insightful consultation that entails 1-2 phone calls,  coupled with a proprietary process I developed that will enable us to laser-focus your brand, bring your career story to life, and speak powerfully to your target audience to position you as the candidate of choice.


Integrity, is at the foundation of my business, and one of the core founding principles.

I might not always tell you what you want to hear, but I would only be doing you a disservice if I was not honest with you about how the market works, and where you will get your best traction.

Having actually been in the trenches as a recruiter and headhunter, I bring a completely different lens to your search and branding than a traditionally trained résumé writer. 

This is a huge differentiation. 

Integrity also means that if I feel I am not the best fit for you, I will tell you, and guide you to someone who may be a better fit for your project.

I only work in disciplines where I have experience, as I respect how complex our world is today.


"Shelly is a passionate, creative and analytical business partner. She knows how to bring the best out in people and help them represent themselves to the fullest! 

She is unrelenting in her work and offers a unique industry leading perspective and positive coaching style that is unsurpassed by many."

"Changing the way I see myself is the most valuable gift I've received from working with you!

Having better written collateral, too, is the icing on the cake."

CEO, Startup Tech, USA

IT, Strategic Initiatives Manager, Retail, USA


"Shelly helped me attain clarity and fostered a renewed commitment to creating the career I’ve always wanted.

When I got my final materials from her, on a whim I applied to various positions via the corporate websites, and was called by all of them for interviews. This rarely happens! 

I strongly recommend her to anyone looking for a hard-hitting résumé writer that delivers results and/or a partner in discovering what’s next in one’s professional life."

"Shelly is a cut above the rest of the résumé writers I’ve worked with and takes a unique and thoughtful approach to learning about her clients before beginning their resume.  She asks great questions and takes the time to dig deeper and unveil aspects of her clients’ goals and ambitions that they may be blind to.

In our initial conversation she helped me reframe my career and professional experiences in ways I’d never done before. Her warm approach, coupled with her direct and candid feedback, makes her a true asset."

-VP, Corporate Communications, Fortune 1000 Tech, USA

SVP, Relationship Management, Analytics, USA




Includes an in-depth assessment of your goals and current career marketing tools and a confirmed quote for proposed solutions. Request a consultation here.


You will secure your spot on my production schedule by completing payment online (via an emailed link) and by signing a service agreement.

My production calendar is usually booked 1 to 2 weeks out, so it is advisable to plan accordingly and not wait until the last minute for best results.


Once payment is received, prep materials will be forwarded to you. 

These completed materials must be emailed to me 24 hours prior to the first scheduled Intake Interview. 

Plan for about 1.5 hours to complete the prep work. For some individuals, prep might take 2 hours to complete. 


The résumé draft is delivered to you via email within 7-10 business days following completion of the Intake Interviews.

Other document drafts in your package will be delivered to you via email within 3 - 5 business days following receipt of your initial résumé feedback.

Feedback is provided via a combination of email and phone.


Upon your approval, deliverables pass through final proofreading and then will be sent to you via email, with delivery of the résumé in 3 formats (Word, PDF, ATS-Friendly) so that you can begin executing your job search on all fronts.